Why RedTrack is the best TheOptimizer alternative?

TheOptimizer helps automate media buying by linking up with ad trackers or platforms. But as these platforms often struggle with accurate conversion measurements due to less reliance on cookies, you might still need an extra ad tracker to make sure your optimizations are based on solid data.

RedTrack simplifies this for you. It’s not just an ad tracker - it’s a tool that boosts your campaign’s accuracy and feeds algorithms with the right data for smarter optimization. This means you get a more reliable, integrated solution that supports your media buying efforts effectively, all in one place.

TheOptimizer doesn't gather its conversion data, which can be a drawback for modern advertisers who need robust CAPI integration, especially as cookies become less reliable. In contrast, RedTrack includes proprietary CAPI integration in all our pricing plans at no extra cost. This integration bridges the gaps in ad managers' reporting and allows you to optimize your ads' ROI based on actual performance data - not just the information provided by ad platforms.

TheOptimizer charges a percentage of your ad spend for its automation features, and you'll likely need a separate robust ad tracker if you need more than just bulk ad management. This approach can increase your software maintenance costs and complicate your setup with multiple tools for different tasks.

In contrast, RedTrack offers a solution that includes both precise real-time ad tracking and media buying automation. It's similar to what TheOptimizer provides but with additional capabilities tailored to meet your specific needs. All major features are included in our pricing plans without any hidden fees, and we generally charge fixed annual rates - no percentages of your ad budget or revenue.

TheOptimizer is great for automating routine tasks on Native advertising platforms, and while it lists integrations with big names like Facebook, TikTok, and Google, these don't help with campaign optimization if you're not using an ad tracker. Especially since ad platforms have started losing a lot of conversion data following the iOS14 updates.

RedTrack, however, is built for media buyers who want to do more than just create bulk ads. It's designed to help you optimize your campaigns across over 200 platforms, including Facebook, Google, TikTok, and Bing. If you're looking to boost your ROI with automation that relies on accurate first-party data, RedTrack is the way to go.

RedTrack encompasses much more visible and accessible information than any other ad trackers, such as device data, region, time of conversion, and 50+ other data points.

These are features that are rare in other trackers. Some trackers might have them, but having everything integrated and working seamlessly is very uncommon.

Of all the trackers RedTrack offers the best ad tracking. When everything is properly collected, the tracking becomes much more accurate.

Have much more versatility in filters at the level of ad, account, set, parameters, allowing to filter items the way you want and display them the way you prefer. This makes it possible to identify what is working just at a glance.

Create custom conversions for all clients, including data that goes to the Manager and some that don’t but are still useful for analysis in our dashboards. You are not limited to the platform’s standard conversions; instead, you can monitor conversions that make sense for you.

Since everything goes through RedTrack before proceeding to the next step (Ads > RT > Pre-Landing > RT > Landing Page > RT > Offer), you have much more accuracy in the collected information. Data loss is much less likely because everything passes through the server first.

RedTrack has a secure system since everything goes through the server before moving to the next step. Therefore, only those who should proceed and have the RedTrack ClickID can move forward. This ensures funnel data security and prevents unauthorized individuals from entering the funnel.

With RT, you can perform A/B testing on almost everything: Pages, Pressells, LPs, Headlines, VSLs, and even Offers and Checkouts. It’s also possible to run multiple tests simultaneously—something not possible elsewhere. Top media buyers conduct their A/B tests exclusively within RedTrack.

RedTrack is the ad tracker that supports the largest number of traffic sources. And even if it doesn’t natively support one, it provides the tools to use its own structure to create and adapt for me, if necessary.

RedTrack allows something you won't see in any other tracker: the ability to add your own parameters and customize them. This way, you can include your own information, even if it’s not native to RedTrack, giving you even more freedom in analysis.