Why RedTrack is the best AnyTrack alternative?

RedTrack supports seamless integration with major ad networks like Facebook, Google, Bing, and TikTok, ensuring accurate tracking and attribution even after the end of third-party cookies. Our conversion API (CAPI) integrations extend accurate tracking to ad networks, addressing issues related to GDPR and iOS 14. While AnyTrack also integrates with these platforms, RedTrack's comprehensive integration suite, including ad spend sync and revenue sync APIs, provides a more unified view of campaign performance.

RedTrack is renowned for its real-time data and advanced fraud detection capabilities, which are essential for maintaining campaign integrity and maximizing ROI. Its use of first-party cookies ensures reliable tracking in a post-iOS 14 environment, providing accurate conversion and revenue matching down to the ad or placement level. AnyTrack offers real-time insights but may not match RedTrack's fraud detection capabilities, which can be critical for preventing ad waste.

RedTrack stands out with its advanced automation features, allowing users to create customizable rules for optimizing campaigns across over 20 ad networks. This includes the ability to stop campaigns, ad sets, or ads that are wasting budget, ensuring that resources are allocated efficiently. In contrast, while AnyTrack offers automation, it focuses more on tracking and attribution rather than deep campaign optimization. RedTrack's automation API enables users to make dozens of optimization decisions automatically, which is particularly beneficial for media buyers managing multiple campaigns simultaneously. RedTrack also offers API-based cost updates with up to a 5-minute frequency down to ad level when integrated with ad networks.

RedTrack is particularly beneficial for ad agencies and affiliates due to its comprehensive analytics and reporting features. It supports affiliate marketing efforts through its Partnership Portal, ensuring data accuracy and attribution consistency. This makes it easier for agencies to manage multiple campaigns efficiently and scale their operations. While AnyTrack is also suitable for affiliates, it might not offer the same level of support for ad agencies.

RedTrack provides highly customizable dashboards and reports, allowing users to focus on specific metrics and campaigns. This flexibility is crucial for affiliate marketers and ad agencies who need to manage diverse campaigns and track performance across multiple channels. AnyTrack, while user-friendly, may not offer the same level of customization as RedTrack, which can limit its ability to cater to complex marketing strategies.

Both platforms focus on privacy compliance, but RedTrack's use of first-party cookies ensures reliable tracking in environments where third-party cookies are restricted. Additionally, RedTrack's server-to-server (S2S) tracking method provides hyper-accurate conversion data up to ad level without relying on data modeling or guess algorithms. This level of tracking accuracy is crucial for maintaining data integrity and ensuring that marketing decisions are based on precise insights.

RedTrack encompasses much more visible and accessible information than any other ad trackers, such as device data, region, time of conversion, and 50+ other data points.

These are features that are rare in other trackers. Some trackers might have them, but having everything integrated and working seamlessly is very uncommon.

Of all the trackers RedTrack offers the best ad tracking. When everything is properly collected, the tracking becomes much more accurate.

Have much more versatility in filters at the level of ad, account, set, parameters, allowing to filter items the way you want and display them the way you prefer. This makes it possible to identify what is working just at a glance.

Create custom conversions for all clients, including data that goes to the Manager and some that don’t but are still useful for analysis in our dashboards. You are not limited to the platform’s standard conversions; instead, you can monitor conversions that make sense for you.

Since everything goes through RedTrack before proceeding to the next step (Ads > RT > Pre-Landing > RT > Landing Page > RT > Offer), you have much more accuracy in the collected information. Data loss is much less likely because everything passes through the server first.

RedTrack has a secure system since everything goes through the server before moving to the next step. Therefore, only those who should proceed and have the RedTrack ClickID can move forward. This ensures funnel data security and prevents unauthorized individuals from entering the funnel.

With RT, you can perform A/B testing on almost everything: Pages, Pressells, LPs, Headlines, VSLs, and even Offers and Checkouts. It’s also possible to run multiple tests simultaneously—something not possible elsewhere. Top media buyers conduct their A/B tests exclusively within RedTrack.

RedTrack is the ad tracker that supports the largest number of traffic sources. And even if it doesn’t natively support one, it provides the tools to use its own structure to create and adapt for me, if necessary.

RedTrack allows something you won't see in any other tracker: the ability to add your own parameters and customize them. This way, you can include your own information, even if it’s not native to RedTrack, giving you even more freedom in analysis.