Automation Features

Learn more about RedTrack automation features. Detailed description of each automation function.

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Rules & Alerts

Stop rules

Stop campaigns, pause ads and blacklist placements when specific criteria (built by you from 10+ variables) is met. Works when there is an API integration in place.

Notifications

If there is no API integration we will still notify you via e-mail or with a web-hook call.

Campaign cost updates

API-based cost updates

Update campaign costs with up to 5-minute frequency, on ad set or ad level, adjusted by geo and placement (when appropriate). Works when there is an API integration in place.

Custom payout settings (publisher / referral campaigns)

Set-up rules for publisher / referral payouts across multiple pre-set templates including geo, device, conversion type, custom tracking parameters and more.

API access

API access to account manager

Create campaigns, set up publishers or change rotations via API to streamline repeated processes on your terms.

API access to data

Access all data via API to automate processes event further.

Traffic distribution (for affiliates)

Funnels

Setup traffic distribution rules across single-step or multi-step funnels.

Funnel templates

Setup funnel templates to scale campaigns quickly.

Auto-optimization / Smartlinks

Autooptimize traffic distribution with help of AI that will follow your rules.

Auto-optimization log

View records of all optimization decision made based on your criteria. RedTrack provides machine learning that is customizable and transparent.

Filters

Distribute traffic between funnel using filters.

Caps

Limit the number of unique visitors, clicks or conversions each offer will get before dropping from rotation.

Fall-back URL

With so many options you can create a set up when click cannot be sent to any offer. It should not be lost. It will go to fallback URL.